Alluring Age Anti-Aging & Wellness Center
Media and brand kit
https://alluringage.com/media-kit

ABOUT (one line)
Alluring Age is a physician-led longevity and wellness center in West Islip, on Long Island's South Shore.

ABOUT (short)
Alluring Age is a physician-led anti-aging and wellness center in West Islip, New York. Founded by Dr. Luis Fandos, MD, the practice pairs advanced diagnostics with hormone therapy, peptide therapy, regenerative medicine, aesthetics and wellness care, building every plan around the patient's own biology.

ABOUT (long)
Alluring Age is a physician-led anti-aging and wellness center in West Islip, on Long Island's South Shore. Founded by Dr. Luis Fandos, MD, its founder and medical director, the practice blends anti-aging and regenerative medicine with the goal of slowing the aging process and keeping every stage of life vibrant. Care begins with advanced diagnostics, including genetic testing, body composition analysis and metabolic assessments, and targets the root causes of age-related conditions such as hypertension, diabetes and hormonal imbalance rather than symptoms alone. Physicians, nurse practitioners and specialists work side by side across six pillars of care: hormones, regenerative medicine, aesthetics, wellness, diagnostics and peptides. Alluring Age collaborates with the American Academy of Anti-Aging Medicine, the Seeds Scientific Research & Performance Institute and the BHRT Training Academy, and is a certified EvexiPEL provider.

FAST FACTS
  Practice: Physician-led anti-aging, longevity and wellness center
  Founder and Medical Director: Dr. Luis Fandos, MD, ABAPM
  Office: 400 Montauk Highway, Suite 106, West Islip, NY 11795
  Satellite: Alluring Age East, The Wellness Stop, 146 Mariners Way, Port Jefferson, NY 11777 (limited availability)
  Region: Suffolk County, Long Island, New York
  Pillars of care: Hormones, regenerative medicine, aesthetics, wellness, diagnostics, peptides
  Treatments and diagnostics: 51, from BHRT and peptides to DUTCH, PNOE and InBody analysis
  Combined clinical experience: 70+ years across the clinical team
  Hours: Monday to Friday, 10:30 AM to 6:30 PM
  Phone: (631) 909-6036
  Email: hello@alluringage.com
  Instagram: @alluring_age
  Facebook: facebook.com/alluring.age

WRITING THE NAME
  - Write the name as two words, both capitalized: Alluring Age.
  - On first reference in print, Alluring Age, a physician-led anti-aging and wellness center in West Islip, NY, is the preferred form. Alluring Age alone is right after that.
  - The full name on the logo is Alluring Age Anti-Aging & Wellness Center. Use it where a formal name is needed.
  - The Port Jefferson satellite is Alluring Age East.
  - Refer to Dr. Fandos as Dr. Luis Fandos on first reference and Dr. Fandos after. His credentials are MD, ABAPM.
  - Never AllurinAge, Alluring-Age, AA, or ALLURING AGE set in capitals in running text.

BRAND COLORS
  Alluring Navy  #284389  Primary. The wordmark, headlines on light grounds, and the brand's dark bands.
  Tree Gold  #CD8E32  Accent. The tree mark, buttons and highlights. Use it as a fill or for large type, never for small text on a light ground.
  Navy Depth  #1A2C5A  The deep end of the navy gradient, and the darkest brand ground.
  Ink  #16202B  Body text on light grounds.
  Porcelain  #F3F1EA  The main light ground.
  Paper  #FBFAF6  The second light ground, alternated with Porcelain.
  Gold Ink  #7C5A24  Gold for small text and links on a light ground, where Tree Gold fails contrast.
  Gold on Navy  #DCB070  Gold for small text on navy, where Tree Gold is too dim to read.

TYPEFACES
  Fraunces (SIL Open Font License): Display and headlines. Set light (300 to 400), with italic for the emphasized phrase. https://fonts.google.com/specimen/Fraunces
  Hanken Grotesk (SIL Open Font License): Body copy, buttons and interface text. https://fonts.google.com/specimen/Hanken+Grotesk
  IBM Plex Mono (SIL Open Font License): Small uppercase labels and eyebrows, letterspaced. https://fonts.google.com/specimen/IBM+Plex+Mono

LOGO USE
  - Use the full-color logo on white or light grounds, and the all-white logo on navy or a dark photo.
  - Keep clear space of half the logo's height on every side.
  - Minimum width: 160 px on screen, 1.25 in in print. Below that, use the tree mark.
  - Never recolor, stretch, outline, add effects, or place the color logo on a dark ground or a card.

ACCURACY AND CLAIMS
  - Alluring Age provides wellness and medical services under the care of licensed providers. Content about a treatment is educational and is not a promise of a result.
  - Some therapies the practice offers, including certain peptides, cellular therapies and devices, are not approved by the U.S. Food and Drug Administration to diagnose, treat, cure or prevent any disease. Please do not describe them as FDA approved.
  - Patient stories and reviews may be quoted only as they appear on the practice's verified Google profile, and never with a patient's name unless the patient has given written consent.
  - For a medical claim, a quote or a fact check, contact the practice and it will be reviewed by a provider before it runs.

PHOTOS (courtesy of Alluring Age)
  dr-luis-fandos-headshot.jpg  900 x 900  Dr. Luis Fandos, MD, ABAPM, Functional Medicine Specialist, Alluring Age
  pina-prainito-headshot.jpg  900 x 900  Pina Prainito, BA, MA, CFNC-BC, Nutrigenomics Specialist and Functional Nutritional Counselor, Alluring Age
  faisal-mahmood-malik-headshot.jpg  900 x 900  Faisal Mahmood Malik, DNP, Nurse Practitioner, Regenerative Aesthetics, Alluring Age
  stephanie-aguirre-headshot.jpg  900 x 900  Stephanie Aguirre, PA-C, Physician Assistant, Alluring Age
  pina-prainito-wide.jpg  1500 x 1125  Pina Prainito, BA, MA, CFNC-BC, Alluring Age
  alluring-age-clinical-team.jpg  1000 x 1000  The Alluring Age clinical team, West Islip, NY
  alluring-age-iv-recovery-suite.jpg  724 x 482  The IV and recovery suite at Alluring Age, West Islip, NY
  alluring-age-treatment-room.jpg  724 x 482  A treatment room at Alluring Age, West Islip, NY

MEDIA CONTACT
  hello@alluringage.com  (631) 909-6036
  For interviews, expert commentary, speaking requests, high-resolution or vector artwork, and fact checks. Please include your outlet and deadline.

High-resolution and vector artwork is available on request.
